Put your brand on the streets of Lagos Hotel
Lagos Hotel is a pixel-art online hangout set in Lagos. Players make an avatar, walk the city, chat, throw parties in their apartments and play Naija games against each other. Your advert lives inside that world: on the cinema's big screen, the billboards (one up on the rooftop), the TVs, the walls and the shop. And anyone can hire Owambe Hall to celebrate someone in front of the whole hotel.
A Lagos you can walk around
It opens in any browser, on a phone or a laptop, with nothing to install. Players sign up free with their date of birth (it's adults only, 18+), make an avatar and walk in.
From the hotel lobby to a beach club, a market, a rooftop lounge and a cinema, every room has its own crowd and its own events.
Ayo, Nigerian and English draughts, ludo with Naija rules, Whot and Four in a Row, played against real people, with a champions board on the wall.
Every player gets an apartment to furnish from the shop, and invites friends round for an owambe.
Chat bubbles, live talks in Gist Lounge, and a cast of Lagos characters behind every counter.
- Lagos Hotel Lobby
- Eko Cinema
- Hotel Forecourt
- Ikoyi Rooftop Lounge
- Tarkwa Bay Beach Club
- Balogun Fashion Market
- Surulere Games Lounge
- Marina Money House
- Gist Lounge
- Owambe Hall
- Mallam Garba's Suya Spot
- Players' apartments
We count daily players, monthly players and minutes played every day, in Lagos time. Ask us for the latest figures: we send them with every proposal. Every player's date of birth is checked when they sign up, so everyone in the hotel is an adult. We don't target adverts by age, gender or location: they're placed by room, not by profile.
Nine spots in the world
Each spot is part of the room, and your picture or video plays on it sharp, at the player's screen resolution, so it looks like itself inside the pixel-art hotel. When a player taps your advert, a card opens with your whole picture, your title, your message and a "Learn more" link to your site, marked "Sponsored" with your brand's name.
Eko Cinema big screen
168 × 58 pxThe biggest spot in the hotel: a wall-sized screen between red velvet curtains, glowing in a darkened room, with four rows of seats facing it. Players come in to sit and hang out, and your advert is the one thing they're all looking at. When nothing is booked, it plays the cinema's own title cards.
Rooftop billboard
84 × 47 pxUp on the edge of the roof against the Lagos skyline, over the cabanas and the dance floor, where the parties happen.
Gist Lounge TV
84 × 47 pxA widescreen TV by the door of the room where live talks happen. Shows a picture or a silent video on repeat, like the cinema screen.
Apartment TVs
84 × 47 pxEvery apartment in the hotel comes with a big TV on the parlour wall, and it can't be switched off. One booking puts your picture or silent video on all of them, wherever players hang out at home. The same size as the Lounge TV, so one creative runs on both.
Forecourt billboards (×2)
84 × 47 px eachThe street outside the hotel, with signs to every room: a big billboard at each end, one by the danfo and one by the signs to Owambe Hall and the bank. Book one side, or both for the whole street.
Beach billboard
84 × 47 pxOut in the sea, facing the whole beach: the bar, the volleyball and the bonfire.
Lobby TV (picture or video)
84 × 47 pxA big TV on the lobby wall by reception, in the room every player starts in. Shows a picture or a silent video on repeat.
Games Lounge poster
46 × 26 pxOver the game tables, where players stay for match after match.
Market poster
84 × 47 pxAmong the Ankara, shoe and bag stalls. A natural fit for fashion and beauty brands.
Screenshots are from the game, with sample artwork in every spot. When two campaigns share a spot they take turns: a minute each, or 15 or 30 seconds each on busier spots (videos always play to the end), and each gets its own report. Ask for a spot to yourself.
Sponsor an item in the shop
Your name and a short message on an item in the furniture shop, with an "AD" tag on its tile.
Players get the item free, one each, from you. It goes into their apartment, where their friends see it too. We count every gift claimed.
Shop prices are in play money.
Sponsor the live talks
Gist Lounge is where players host and join live talks, with real voices on stage. Your banner sits at the top of every talk, right under the topic, marked Sponsored. A tap opens your link.
Your banner in every live talk, whether players or the hotel's featured hosts are running it.
Just one club's talks, where you replace the every-talk sponsor: Football Arena for a betting or sports brand, Naija Foodies for food and drink, Afrobeats Society for music, Yabacon Valley for tech, and more.
The seconds your banner is on screen, the players who saw it each day and the taps, the same as every other spot.
The clubs: Lagos Hustle Club, Afrobeats Society, Naija Foodies, Yabacon Valley, Owambe Committee, Nollywood Gist, Faith & Family, Football Arena, Naija Matters (politics, news and current affairs), Love Clinic, Campus Gist, Naija Abroad and Fit Fam.
Celebrate someone in Owambe Hall
Birthdays, weddings, anniversaries, graduations, a send-forth: hire the hotel's event hall and the party is theirs for the day. Anyone can book it, not only brands.
In big gold letters across the back wall, above the high table, with a line of your own underneath.
On the wall by the entrance, so every guest sees it on the way in. Send any photo and we fit it to the frame.
For as long as the booking runs, the celebration is listed first in "Happening now" on the hotel's front screen, one tap from the party.
Players who tap the photo see who is celebrating and your message, up to 240 characters.
We check every booking before it goes up. Send a photo of the person you're celebrating, with their permission. The same advertising rules apply: no tobacco and nothing explicit.
What we measure
Every campaign gets a day-by-day report, as a table or a spreadsheet file. We only count what players actually saw.
Artwork sizes
Every spot has a fixed shape, given below in the hotel's own pixels. Send any picture, ideally at least four times those sizes (a TV: 336 × 188 or bigger), and we fit it and show you a preview before launch. Spots are small on screen, so bold designs with few words read best.
| Spot | Room | Size |
|---|---|---|
| Eko Cinema big screen | Eko Cinema | 168 × 58 px |
| Rooftop billboard | Ikoyi Rooftop Lounge | 84 × 47 px |
| Lounge TV (picture or video) | Gist Lounge | 84 × 47 px |
| Apartment TVs (picture or video) | Every player's apartment | 84 × 47 px |
| Forecourt billboard, left | Hotel Forecourt | 84 × 47 px |
| Forecourt billboard, right | Hotel Forecourt | 84 × 47 px |
| Beach billboard | Tarkwa Bay Beach Club | 84 × 47 px |
| Lobby TV (picture or video) | Lagos Hotel Lobby | 84 × 47 px |
| Games Lounge poster | Surulere Games Lounge | 46 × 26 px |
| Market poster | Balogun Fashion Market | 84 × 47 px |
| Celebrant's photo | Owambe Hall | 56 × 64 px |
| Name and line on the wall | Owambe Hall | Up to 22 and 48 characters |
| Gist Lounge banner, every talk | Gist Lounge | 960 × 160 px |
| Gist Lounge banner, one club | Gist Lounge | 960 × 160 px |
| Shop sponsorship | Furniture shop | Your name and a message |
- One to three words read best, in big, bold letters. Most spots are about the size of an app icon; the cinema screen is much bigger, with room for a logo, a line and a call to action.
- Use strong colours with high contrast. Thin lines and small print disappear at this size.
- The Gist Lounge banner is a wide strip (6 to 1), shown sharp on phones and computers: a logo and one short line read best.
- PNG, JPG or WebP, up to 5 MB. Square-ish logos work best next to a word or two.
- Your message can be up to 240 characters, plus one link to your website.
Ways to book
Book advert spots by the week or by the month, and Owambe Hall by the day or the weekend. Mix and match, or ask us about something bigger.
One spot
- Any billboard (the forecourt, the beach or the rooftop), poster, the lobby TV, the Gist Lounge TV, the apartment TVs or the cinema's big screen
- Your artwork, message and link
- Day-by-day report
Every home
- Your advert on the TV in every player's apartment
- A picture or a silent video, the same size as the Lounge TV
- Day-by-day report
Street takeover
- Both forecourt billboards
- The rooftop billboard
- Every player sees you on the way in
Hire Owambe Hall
- Their name on the wall and a line under it
- Their photo in the gold frame
- First in "Happening now" for the whole booking
Gist Lounge sponsor
- Your banner at the top of every live talk
- Or just one club's talks, like Football Arena
- Day-by-day report
Shop sponsor
- Your name on a shop item
- Free gift for every player who claims it
- Gift count in your report
Advertising rules
Adverts need approval from ARCON (the Advertising Regulatory Council of Nigeria) before they go live. Food, drink, medicine and cosmetics also need NAFDAC approval.
Every advert shows "Sponsored" and your brand's name. We review every advert and link before it goes live, and can decline any campaign.
Lagos Hotel is for adults (18+). Alcohol adverts carry "Drink responsibly" and "Not for sale to persons under 18". Betting adverts come from a licensed operator and show "18+".
Nigerian law bans tobacco advertising, and we keep the hotel free of explicit content, so we don't take adverts for:
- Tobacco and vapes
- Explicit adult content
- Politics: parties, candidates, campaigns, or anything about elections or how to vote
Book a campaign
Tell us your brand, the dates and the spots you like. We'll send this month's audience figures, rates and a preview of your artwork in the hotel.
Hiring Owambe Hall? Tell us who you're celebrating, the date, the name for the wall and the line under it, and send a photo. We'll send a preview before the day.
Visit the hotel at lagoshotel.app